That expanded menu. That collectible popcorn bucket. The reclining seats. Those amenities plus large screen format offerings are all part of how the North American exhibition industry has re-invested more than $1.5 billion in their theaters in the past year.
Building on last year’s pledge of investing $2.2 billion, the first year of investment shows theater chains’ commitment to enhancing the moviegoing experience in an effort continue to draw audiences to movie theaters.
