Broadcast TV slipped to a record-low 18.5% of overall viewing in June as streaming climbed to 46% of the total, Nielsen said in its latest Gauge report.
The absence of meaningful sports, notably football, as well as prime time episodes after series wrapped their seasons in May, sent broadcast networks down 5% from May. It is the first time the category’s share has fallen below 20%. Broadcast and cable combined declined from 44.2% in May to 41.9% in June. Cable viewing was fairly flat compared to May, but the category still lost 0.7 share points due to the larger increase in overall TV usage, Nielsen said.
