AI Is Disrupting Commercial Shoots, But Actors May Get New Guardrails

In 2023, SAG-AFTRA film and television performers stayed out on strike for a grueling 118 days in no small part due to AI. With DALL-E and ChatGPT still a relatively recent phenomenon but the tech rapidly encroaching on Hollywood, the pressure was on, and the union eventually struck a deal that left some members pleased and others dismayed, fearing the union had ceded too much ground.

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