Can IMAX Preserve and Revive the Film Industry?

There’s no doubt and there’re no secrets that Hollywood is in its biggest crisis ever, and the film industry is taking hits. Pandemic+ strikes+ AI have smashed the filmmaking industry. Our opinion: Premium presentations like IMAX and Sphere can save it and make moviegoers believe again in the huge canvas. A discussion ahead – Can IMAX Preserve and Revive the Film Industry? You can also see this as an open letter to the IMAX CEO. Rich, get these not-so-bad action items.

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