WPP has unveiled a GenAI-driven project that enables scenes to be created using natural language text-to-video enquiries.
The initiative makes it possible to quickly create detailed scenes that are assembled from the huge library of cg assets in the WPP library.
Scenes are rendered at high speed on specially built PCs by Renderboxes with 14 x Nividia A6000 graphics cards. Each graphics card cost around £6k.
The build the system, WPP partnered with leading global technology providers to have access to their large-language models. WPP build custom APIs to protect its own as well as its clients’ data.
