Hive by GCM is generating buzz, with Taika Waititi and Thomasin McKenzie involved in the new digital agency

A switched-on move from New Zealand power players GCM, Taika Waititi and Thomasin McKenzie are among the big names in a new digital agency, reveals Ricardo Simich, who talks to some influential figures – including Dame Miranda Harcourt – about what to expect.

Some of New Zealand’s biggest entertainment names are coming together in a new digital agency.

One of the country’s longest-running and most successful talent agencies, Gail Cowen Management (GCM) – who represent some of the biggest names in the business, including Taika Waititi, Thomasin McKenzie, Rebecca Gibney and Luciane Buchanan – has leapt into the lucrative digital market with their new venture: Hive by GCM.

Read on @The Herald

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