YouTube has been increasing its share of total TV viewing time for years now, rising to nearly 11% in August, more than any streamer or linear programmer, according to Nielsen. Soon, the video giant’s connected-TV app will organize channel content accordingly.
“To help our creators’ content shine on TVs, they will soon be able to organize their content into seasons and episodes, making it easy for viewers to tune into the new must see TV,” YouTube Chief Product Officer Johanna Voolich announced in a blog post Wednesday. “We’re making other improvements to the TV experience with immersive content that plays directly from a creator’s channel, streamlined subscription options and easier access to links in descriptions.”
