YouTube has now spent half a year as the leading company in share of TV viewing in the United States — and its lead grew in July.
The streamer had 13.4 percent of all TV use for the month, according to Nielsen’s Media Distributor Gauge for the July period (which covered June 30-July 27). It held a four-point lead over second-place Disney (9.4 percent), up from 2.8 percentage points (12.8 percent for YouTube, 10 percent for Disney) in June.
