“The MIPCOM Cannes partnership marks a significant milestone as we celebrate our 20th anniversary,” said Pina. “It’s a strategic move to bolster our international TV collaborations and demonstrate YouTube’s role in supporting media companies amidst evolving content consumption.”
YouTube arrives at MIPCOM having already conquered TV. The service accounted for 12.8 percent of all TV viewing in the U.S. in June, according to Nielsen’s most recent figures, compared to 8.3 percent for Netflix. For the first time since Nielsen began tracking TV use by platform four years ago, over-the-air broadcast networks accounted for less than 20 percent of total viewing, just 18.5 percent.
