A survey from YouTube of its creators has found that 89% believe AI tools will level the playing field between them and big-budget studios by giving them access to special effects and advanced production techniques.
The video platform asked roughly 300 creators aged 18-55 in the UK market, as part of a larger survey that looked at creators, users, and businesses in eight territories about their use of the platform. It also found that 79% are using AI tools to create content that they otherwise wouldn’t be able to, and 72% believe it helps them to monetise their content more effectively.
