Pre-show advertising in cinemas is a key revenue driver that significantly contributes to operators’ bottom lines. As the cinema industry evolves—diversifying its offerings to meet changing audience expectations—cinema advertising must also adapt to stay relevant and competitive. Embracing digital solutions, automation, and streamlined workflows is essential to attract a broader range of advertisers and to capitalize on the high-value nature of cinema advertising. Without this transformation, cinema advertising risks falling behind, facing challenges similar to those experienced by media channels like linear television.
Let’s Look at the Numbers
In 2025, linear TV ad revenues are forecast to decline by 3.4%, according to global media agency GroupM. By contrast, streaming ad revenues are expected to grow by 19.3%, driven by the increasing adoption of connected TV and ad-supported video-on-demand platforms.
