Tom Cruise’s Ray-Bans in “Top Gun.” The trail of Reese’s Pieces E.T. follows into the bedroom. That Vespa Jennifer Coolidge rides while cruising through Sicily in “The White Lotus.” cruising through Sicily in “The White Lotus.”
Product placement in film and TV is everywhere, whether you notice or not. Sure, brands have been integrated in Hollywood since the birth of cinema, but product placement has always been more of an art than a science. Without viewership guarantees or full creative control over how a product is presented, it’s impossible for brands to know whether a placement is working — or if their money would be better spent on a traditional advertisement.
