Panavision has long been an iconic pillar of the film industry, shaping the visual storytelling of countless cinematic masterpieces. With its unrivaled expertise in camera and lens manufacturing, Panavision has equipped Hollywood blockbusters, independent films, and everything in between. However, as the industry evolves, so too must Panavision. Following the closure of its Hollywood branch, Panavision has an opportunity—perhaps even an obligation—to pivot its business model toward direct sales of its esteemed cameras and lenses. This strategic move would not only ensure the company’s survival but also reinforce its significance in the modern era of filmmaking. An opinion.
