Why Netflix is hitting more Aussie customers with ads

Well, it’s happening. If you have a “basic” Netflix plan (previously the cheapest option at $10.99 per month) you’re about to be hit with ads for the first time – or hit up for more money if you want to stay ad-free.

This cost-effective membership plan was discontinued for new and returning customers in 2023, but has since been held as a legacy option for existing users. It has already been phased out in other countries including the US, France and Brazil. Now, Australian customers are being notified their accounts will automatically roll over to ad-supported versions.

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