What Mipcom 2025 tells us about the future of TV

Collaborations, M&A, vertical video, YouTube, rights and brands set to dominate global industry

It was a mixed ecology at Mipcom this year, with returning US studio giants such as Sony Pictures Television joining incumbent distributors, first-timers YouTube and zombies from The Walking Dead in Cannes.

The latter, not to be confused with those who had a couple too many in front of Brown Sugar the night before, were joined by stars of Paramount’s Boston Blue, while the creator economy got plenty of headlines.

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