What Hollywood Really Wants: The Audience You Already Built

What if your success as a filmmaker is tied to the strength of your personal community? 
 
That sounds like (and probably is) the first thing you’d hear at a TED Talk, followed by trenchant anecdotes and thoughtful homilies. I offer neither, and I am the sort of person who cringes a bit at “personal community,” but still I persist: 
 
What if investors or buyers valued your project not only on story, cast, production team, and director CV — but also on the collective value of the communities they brought to the table? 

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