From now on, AI will always be in the room. We should expect rapid and often surprising developments in almost every area of human activity. AI is already helping professionals in post-production, and this will only increase.
For creatives, generative AI will change virtually everything, if not at first, then at an increasing rate in the near future. It’s a massive shift, developing so fast that nobody fully understands its implications. Even experts seem surprised at the rate of change in AI, and the frequency with which they are surprised is increasing. There is only one solid conclusion we can draw from the current situation with AI: whatever effect we expect it to have on our lives – specifically, our creative lives; it will eventually exceed those expectations.
