“Money” was the one-word reply given by Tobi Brown of the Sidemen when asked by Netflix UK chief Anne Mensah why the successful YouTube collective had chosen to shift the second season of their reality series Inside from YouTube to Netflix.
The crowd at last year’s glitzy Next on Netflix UK event tittered politely. Turned out Brown’s tongue was only half in his cheek.
“I’m joking but I’m not joking,” he told a packed group of press, producers and influencers. “The main reason is that, obviously, when it comes to the mainstream, you don’t get much bigger or better than Netflix. You try to raise the bar and push to go bigger – so the money helps.”
