Vertical Video Addiction, Retooling Novelas and Soccer Stories: How Latin America Is Reinventing Its TV Industry

Launched in 2023, few physical markets have come together so fast as Miami’s Content Americas. Attendance stood at 2,278 delegates in 2025. This year, all exhibition space has sold out. 

Yet just as it has fast consolidated as the No. 1 international TV meet and mart for Latin America and U.S. Hispanic those regions, and global TV markets at large, have increasingly suffered radical turbulence and buffeting headwinds. 

“If you were a production company with massive overhead or just getting started in production, it would be awfully difficult,” he adds. Some smaller more niche players in Latin America and the U.S. have indeed gone to the wall. Multiple projects in development have been pulled. Sales to free-to-air broadcasters have declined, according to distributors. 

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