As an exclusive platform, Netflix’s management currently opposes licensing content externally, but the writing is on the wall for embracing external licensing of its films and shows.
Financially speaking, navigating content licensing in multiple windows is critical for generating revenue from Netflix’s originals. That said, not all Netflix originals may be monetized in a new window, and some popular originals not outright owned by Netflix cannot be licensed. The company acknowledges that licensing isn’t currently considered a strategy, although it has previously denied claims regarding advertising before embracing ads. Furthermore, moving a Netflix original to another platform runs the risk of devaluing the content and brand, which could impact consumer perception.
