YouTube should give videos made by channels like the BBC, ITV and Channel 4 more promotion to help tackle a “serious threat” to the UK’s public service broadcasting, according to media regulator Ofcom.
Children spend much more time watching YouTube than all of the public service broadcasters combined, but “the future of public service media is at risk” if young viewers don’t start watching their output, Ofcom warned.
The watchdog suggested broadcasters should “work urgently with YouTube” to make sure their content is “prominent and easy to find” – and there’s “a strong case” for the government to consider a law to make that happen.
