Less work, shrinking budgets, tighter turnarounds and higher hard costs have all played a part in making 2024 a challenging year in production. It’s also a year that’s called on greater diversity and inclusion, not only in content creation but across the entire industry. This year production companies have worked hard to create powerful and imaginative work and to represent a broader range of voices. Campaign Brief reports.
Working interstate and overseas and with agencies, brands and clients direct, the year hauled in a health mix of briefs from a variety of sources. Servicing clients from the US market, most of Exit’s work has remained largely local, with briefs hailing in from Australia and New Zealand.
