Producers should embrace artificial intelligence to navigate the ‘existential’ challenges facing the film and TV industry, according to Erik Barmack, the founder of Los Angeles-based production and distribution outfit Wild Sheep Content.
Barmack, who headed international originals at Netflix until 2019, was speaking on an AI panel at Series Mania in Lille this week.
Barmack spoke of an existential challenge in Hollywood and in TV production amid viewer competition from digital platforms like YouTube and TikTok: “There’s a fear of people losing their jobs, and there’s a fear of television going away altogether for user generated content. The only way to sync those fears up is by using AI ethically and responsibly to bring the cost of television down without permanently destroying what it means to be in a creativity industry.”
