he exchange of artistic works for enough value to earn a living is at the very heart of the Media & Entertainment industry. Creatives generate content. Audiences pay. Populations grow. Demographics evolve. Technology advances.
For the casual observer, Hollywood as an industry may seem to be ticking along nicely.
According to industry analysts, revenues from paying audiences are breaking historic records on an annual basis. So too are the number of consumers seeking access to entertainment content. Advertisers are also spending more than ever before. As a global industry, Media & Entertainment is raking in the money. According to PWC, consumer spending on access to content will reach US$1.7 trillion this year. A rising trend in advertising spend is expected to reach US$1 trillion within the next few years.
There is plenty of news and information flowing to the market that would make anyone feel as if everything is generally right with the industry. To illustrate this, just look at the cleanup efforts underway on the streets of Cannes this past weekend.
