The Future of the TV Business Looks Worse Than It Did Just 3 Years Ago

Seen any good TV lately? Better yet: See any good TV businesses lately?

It is no newsflash to report that linear television has been sinking into a financial quicksand pit as streamers hoard the best content for themselves, accelerating cord-cutting. Meanwhile, the same streaming services are either unprofitable or have far-slimmer profit margins than broadcast and cable. This is not exactly the financial future that media companies — and the analysts who study them — banked on.

In 2021, the media analysts at MoffettNathanson forecasted that, by 2024, linear TV would account for $78 billion of a total $149 billion in consumer-spend on video (which also includes box office and home video). If this was “The Price Is Right,” they’d be eliminated for going over — twice.

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