The First Generative AI Text-to-Video Commercial – A Major Miss

In recent news, the iconic toy retailer Toys R Us unveiled a new commercial, created using the AI tool Sora. This commercial stands out not only for its innovative use of AI but also for the critical reception it has garnered. While it’s fascinating to see AI’s capabilities in content creation, the commercial’s shortcomings highlight significant concerns about the future of AI in the creative industry.

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