Ted Sarandos Warns “Instagram Is Coming” as He Lays Out Competitive Landscape for Netflix

Ted Sarandos wants investors (and regulators!) to know: Netflix is facing more competition than ever, and the competition is only getting more fierce.

It’s a message that appears honed for battle, should regulators in the U.S. or Europe try to fight the company’s $83 billion deal for Warner Bros.

“The TV landscape, in fact, has never been more competitive than it is today. There’s never been more competition for creators, for consumer attention, for advertising and subscription dollars,” Sarandos said on Netflix’s earnings call. “The competitive lines around TV consumption are already blurring as a number of services put their content on both the linear channels and the streaming services at the same time, and more platforms are making their way into the TV in your living room.

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