There’s no denying that the announcement of Sora, OpenAI’s new text to video technology, has elicited a mixture of excitement and anxiety in Hollywood. Although a common reaction is that Hollywood is doomed, the truth is there should be optimism that the production process just got a whole lot easier. Creative people will have more tools to collaborate, communicate their visions, and more seamlessly engage with their fans.
For executives and studios, it presents opportunities to quickly produce high quality content that users actually want in a variety of formats at lower costs. For writers, it offers the chance to take control of bringing their words to life. And for visual artists, it will put them at the center of the puzzle. Like Unreal Engine from Epic Games, which requires a level of coding to get the best outputs, many visual artists will become prompt experts as they craft increasingly ambitious visions. Those that figure out how to put in the best text inputs will get the best content outputs.
