It was only a matter of time. Once Sora was announced, it was clear that studios and coms filmmakers would be interested in exploring the benefits. If this program worked effectively, there would be a streamlining of costs and a shrinking of jobs across the industry.
That makes the business side of art and commerce very happy. The art side still needs convincing that this won’t destroy livelihoods. Also, that this isn’t just stealing from their work.
According to a Bloomberg report, a representative for OpenAI said, “OpenAI has a deliberate strategy of working in collaboration with industry through a process of iterative deployment—rolling out AI advances in phases—in order to ensure safe implementation and to give people an idea of what’s on the horizon. We look forward to an ongoing dialogue with artists and creatives.”
