Netflix is already using generative AI in its original shows

Netflix admitted during its earnings call on Thursday that it used generative AI to create VFX in The Eternaut, a Netflix original from Argentina that was released in April 2025. The company’s co-CEO Ted Sarandos said that generative AI was specifically used for a VFX shot in the post-apocalyptic drama, but the move is one of several ways Netflix is embracing AI.

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