Tech platforms are too powerful to ignore, but can undermine whole businesses by tweaking algorithm
AI will transform the TV industry, slashing production costs and resulting in widespread job losses, according the US bosses of RedBird IMI and Candle Media, but the importance of human creativity will remain.
RedBird IMI chief executive Jeff Zucker, who counts All3Media among his company’s investments, told the RTS Cambridge conference that utilisation of AI will surge but that a mixed ecosystem would evolve.
“When looking at the investments that we’re considering, part of that is in terms of how companies are utilising AI to better enhance their bottom line,” he said. “How they use AI is critical.”
