Film really isn’t dead, and its continued success isn’t down to bearded old men who won’t let the past go, but millennials.
Rumours of film’s demise have been greatly exaggerated. We’ve been told again and again that it’s a shrinking market that only clings on due to a few die hards. And yet, 35mm motion film continues to be used in Hollywood, and, most recently, we’ve discovered that consumer demand for film has doubled in the past five years. Far from decreasing in popularity, film is actually growing in take-up.
