James Cameron Is Sizing Up AI With the Idea That It Can Cut the Cost of a Blockbuster In Half

James Cameron, the Oscar-winning director of films like AvatarTerminator and Titanic, appears cautiously optimistic about the role generative AI can play in filmmaking, though even if he is wary of the “in the style of” prompts that have proliferated after images in the style of Studio Ghibli flooded the internet over the past few weeks.

“I think we should discourage the text prompt that says, ‘in the style of James Cameron,’ or ‘in the style of Zack Snyder,’” Cameron said on a podcast Wednesday, adding that “makes me a little bit queasy.”

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