The use of AI on creative content is often contentious enough, but when one of the world’s biggest platforms starts doing it without user consent? That takes things to a whole new level.
Rhett Shull is a popular music YouTuber and currently a rather annoyed one. He thinks YouTube has been secretly touching up his videos with AI, with the result that stuff he’s filmed looks more like a deepfake than anything he’s produced. His video on the subject is now approaching 1 million views.




