Traditionally, short-form content in the cinema acted as modest openers to the main cinematic event, offering a brief glimpse into diverse narratives or experimental storytelling. The feature film is what has drawn paying audiences to the cinema, with shorter forms of entertainment and “newsreels” giving way to previews and adverts. In the golden age of cinema, prior to broadband internet access to streaming and video on demand, the feature-length film dominated commercial entertainment strategy.
Now, the tide seems to be turning.
