In a major deal that could have implications for the broader use of generative artificial intelligence in Hollywood, YouTube and CAA are teaming up on tools that will let celebrities manage their likenesses on the platform, including on videos that may use generative AI to recreate a star’s appearance.
The Google-owned video platform and talent agency announced the deal Tuesday morning, framing it as a way to responsibly use AI tech while protecting artists and creators. YouTube says that over the next few months, it will also begin testing the tools with “top YouTube creators, creative professionals, and other leading partners representing talent.”
