How Marvel sowed the seeds of its own demise and killed cinema in the process

The second standalone adventure for Brie Larson’s Captain Marvel, which teams the B-tier Avenger with two allies from recent Disney+ series, took just $US47 million ($73 million) in the United States: the lowest opening weekend of any MCU film to date. (The original Captain Marvel opened with more than three times that sum in 2019.) In Australia, The Marvels took in $2.9 million, which makes its opening weekend, according to Numero box office figures, the third lowest of 33 movies that Marvel Studios president Kevin Feige has produced in the 15 years of the MCU.

Turn to YouTube for answers – rarely a wise idea – and you’ll be told The Marvelsbombed due to wokeness. Female star, female sidekicks, racial diversity, no blokes (aside from Samuel L Jackson; a constant): it’s all an affront to the faithful male millennials who underpinned the MCU’s early success.

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