How marketing pushed these three indie films into box office hits

When Sean Baker was about to release his acclaimed “Anora,” he pondered the harsh reality of putting out an art-house movie — even a much-anticipated one — in 2024. “Sometimes I tweet about my film,” the writer-director told The Times in early October, “and the first question that comes back is: When will it be streaming?”

It’s a common lament. Terrific films abound, but the audience that once rushed to see them in theaters has shrunk. COVID-19 forced the temporary closure of multiplexes, but while spectacle-laden blockbusters have regained their pre-2020 mojo, indie movies still struggle to coax viewers to leave their homes.

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