The media industry is going through a big transformation. Too many manual workflows, reliance on legacy systems, and relentless pressure to cut costs while producing more, have turned the market into a survival-of-the-fittest arena.
Generative AI (Gen AI) and multimodal AI are not just enhancing content discoverability, they are fundamentally redefining the workflow of storytelling. By automating tedious tasks, unlocking the potential of vast media archives, and helping editors gain valuable insights into their media assets, AI is enabling organisations to discover new revenue streams and reinvent how stories are told.
In 2024, the renowned sci-fi author Joanna Maciejewska made a post on X that instantly went viral: “I want AI to do my laundry and dishes so that I can do art and writing, not for AI to do my art and writing so that I can do my laundry and dishes.” This sentiment resonates deeply in the media industry, where repetitive, time-consuming tasks often overshadow creative work.
