As we mentioned when the news broke yesterday of OpenAI’s new AI text-to-video model Sora being released, this is kind of the least surprising news ever.
We’ve known that AI was going to be able to eventually reach the levels demonstrated by Sora in those viral clips making their way around the internet (and undoubtedly in your group chats with fellow filmmakers and video friends).
The question was never if, but simply when, and it looks like that time is now.
But what of it? It already feels like AI has been around forever and its various uses have already begun to seep into pretty much every part of the film and video production process. From scripting and pre-pro tools to AI-powered cameras to a whole host of post-production applications, AI is very much already here.
