Fremantle is launching a pan-genre, standalone production brand under chief operating officer Andrea Scrosati that will “harness the power of Artificial Intelligence”.
The RTL Group-owned company said Imaginae Studios will “service and support” Fremantle’s creative talent by “pushing production boundaries and driving innovation in storytelling”.
Broadcast International understands the new label will work across all genres, while considering the use of AI technologies and tools to expand creative, “embracing experimentation, innovation and vision”.
