In 2024, the virtual production industry is witnessing significant changes and growth. Following last year’s labor strikes that severely impacted the media and entertainment industry, virtual production has rebounded with a 35% growth in the corporate and education sectors. Here are five key takeaways from Vū CEO Tim Moore’s recent ‘State of Virtual Production’ report.
1. We’re at the tipping point of advanced computer graphics
Innovations in real-time computer graphics and AI-powered workflows are allowing creators to make content at superhuman speeds. For years, the human brain was the greatest processor in the world, but now there is a new species of AI in town and it’s reaching human-like capabilities in almost every category of communication, including visual communication.
Computer-generated visuals are so advanced that the human brain can no longer distinguish what’s real and what is not. With new advanced technologies like Generative AI and Real-Time Virtual Production, photo-realistic imaging is not just a creative aspiration, it’s a widely accessible reality.
