Despite some fearing it threatens the industry’s very existence, Artificial Intelligence is quickly becoming a commonly used tool in film and television production. Tasks that would once take days or even weeks can now be completed in mere minutes thanks to AI. This has some industry players jumpy, worried that their roles may soon become redundant, but others see the possibility for creativity to flourish without the need for huge Hollywood-style studios. But with few rules of regulations in place to control the rapidly evolving tech, there are calls for the government here to do more. Evie Richardson reports.
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