The dominance of US streaming services in Europe, including Netflix, Prime Video, and Disney+, has triggered a wave of regulatory actions across the continent.
These three SVOD providers alone account for over 73% of some 200 million subscriptions in Europe, expected to rise to 285 million by 2027. Furthermore, US films and TV series dominate these platforms, comprising nearly half of their catalogs and 60% of viewing time. However, there remains room for growth, as user penetration in Europe remains low at 26%, compared to nearly 40% in North America.
Given this market dominance and substantial legroom for growth, individual European countries have started introducing a labyrinth of regulatory mandates.
