One of the things that Sony’s massive stand at NAB showcases is the sheer amount of things it does and does well, with virtual production a good example.
Today, someone who missed last year’s NAB asked where all the virtual production video walls are. Given the sheer acreage of LED panels deployed at immediately post-pandemic shows, that’s a pretty reasonable question – there was a period where NAB was the virtual production show, especially if we spent most of our time in Central Hall, around exhibits which are of most interest to film and TV camera people.
There’s still a bit of it around in 2024; it’s retrenched, not vanished. Vū, a virtual production studio which itself has a large facility in Las Vegas, has been hosting offsite events on its volume stage for the last couple of years. Companies that nobody in film and TV had heard of a few years ago are here in force. Megapixel and Brompton make the processors which turn SDI or HDMI signals into data to drive video wall panels, and Planar, manufacturer of the panels themselves, has a large exhibit in South Hall.
