Communication expert said AI poses risks and opportunities in entertainment industry

The threat of AI interrupting the entertainment industry sent writers and actors to a record-breaking strike but a Charles Sturt communications expert said it there could be a place in the industry for AI, if it used responsibly.

  • Charles Sturt communications expert says the SAG-AFTRA deal could have consequences for the Australian film and television industry
  • Actors and writers in the United States ended a 118-day strike in early November after a deal was met that offers protections around the use of AI in the industry
  • A leading communication expert said AI in the entertainment industry is inevitable but there are ways that it can be done ethically

A Charles Sturt University communication lecturer said there is an opportunity to ‘responsibly adapt’ to the use of artificial intelligence (AI) in the entertainment industry.

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