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How to avoid a backlash when using AI

High-profile backlashes against the use of AI in film and TV suggest the industry underestimates the audience’s negative attitudes toward the technology. Film and TV companies must either reduce or be transparent about their use of AI or risk reputational…
Read More »

The pros and cons of AI’s huge impact on film and TV

Producers should embrace artificial intelligence to navigate the ‘existential’ challenges facing the film and TV industry, according to Erik Barmack, the founder of Los Angeles-based production and distribution outfit Wild Sheep Content. Barmack, who headed international originals at Netflix until…
Read More »

How to avoid a backlash when using AI

High-profile backlashes against the use of AI in film and TV suggest the industry underestimates the audience’s negative attitudes toward the technology. Film and TV companies must either reduce or be transparent about their use of AI or risk reputational…
Read More »

The pros and cons of AI’s huge impact on film and TV

Producers should embrace artificial intelligence to navigate the ‘existential’ challenges facing the film and TV industry, according to Erik Barmack, the founder of Los Angeles-based production and distribution outfit Wild Sheep Content. Barmack, who headed international originals at Netflix until…
Read More »
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