Hispanic upstart Canela Media has launched Zully, a new app for microdramas in both Spanish and English.
While Canela is smaller than legacy players TelevisaUnivision and Telemundo, it has a different business model. Without linear TV networks or expensive line items like sports rights, it is digitally focused, claiming a monthly audience of 60 million active users across AVOD, FAST, social media and YouTube. Isabel Rafferty-Zavala founded the company in 2019 and runs it as CEO.
