The next few years will be a tightrope walk for the traditional TV business as it looks to integrate artificial intelligence (AI) into the fabric of content creation and production. With a significant degree of peril.
By leaning too far into AI, the traditional business could create the conditions for its own extinction. AI companies are hungry for training data (aka video content) and are seemingly willing to cough up significant sums of money to license it. Some are mulling the prospect of taking the money, knowing full well this data will train its future competitors.
