There’s no doubt and there’re no secrets that Hollywood is in its biggest crisis ever, and the film industry is taking hits. Pandemic+ strikes+ AI have smashed the filmmaking industry. Our opinion: Premium presentations like IMAX and Sphere can save it and make moviegoers believe again in the huge canvas. A discussion ahead – Can IMAX Preserve and Revive the Film Industry? You can also see this as an open letter to the IMAX CEO. Rich, get these not-so-bad action items.
